Time: 10.30am to 3pm
Date: Saturday 1 February 2014 and 10.30am Sunday 2 February 2014
Where: Freedom Plaza, Cabramatta
More than 12,000 visitors joined us in 2013, turning out to welcome the Year of the Snake, which promoted harmonious community relations and fostered a better understanding of the City’s largest cultural groups through music, lion dancers and traditional performers.
In 2014 we will welcome the Year of the Horse by transforming Cabramatta’s Freedom Plaza into a hive of activity over two days. From the exciting lion and dragon dancers to beautiful traditional dancers, complete with costumes and vibrant live performances, the event offers a diverse, inclusive and enjoyable event for the community.
The weekend will feature a full entertainment program run on Saturday 1 and Sunday 2 February filled with cultural performances, food competitions, children’s amusements, children’s show, martial arts and more.
The official ceremony will be held on Sunday 2 February in Freedom Plaza. A VIP lunch will follow the annual Blessing, conducted by the Australian Chinese Buddhist Society. The blessing seeks world peace, harmony in the family and good fortune for the local community in the year ahead.
Only sponsors are permitted to set up stalls at this exclusive sponsors’-only event for trading. There is no other stallholder opportunity.
LUNAR NEW YEAR TRADITION
Lunar New Year has a history dating back thousands of years and is one of the oldest and most important traditions in Asian culture. It is celebrated widely by Asian communities all over the world. Lunar New Year is the celebration of the beginning of spring (in the northern hemisphere) as well as the New Year.
Festivities mark the beginning of the 15 days’ observing ancient traditions, customs and honouring our rich community culture. The Vietnamese name for New Year is ‘Tet’ and is the festival that epitomises the identity of Vietnamese culture. Despite a number of differences, there's one common theme that takes centre stage for all Asian New Year celebrations - family.
No matter what the country, religion or race, New Year's Day is a time for family reunions, gatherings and reflection and for reaffirming bonds. Lunar New Year in 2014 will herald the Year of the Horse, the seventh zodiac sign of the Chinese zodiac cycle.
WHY INVEST IN LUNAR NEW YEAR 2014?
Cabramatta’s Lunar New Year celebrations are always a highlight of our annual events calendar and 2014 will be no different. Fairfield City is Sydney’s premier South-East Asian destination, claiming one of the largest Asian populations in Sydney. More than 32 per cent of the non-English speaking population speaks Vietnamese or a Chinese language. Cabramatta alone comprises 68 per cent Vietnamese-speaking people and is referred to as the Vietnamese Capital of Australia. With a tempting array of restaurants, food stalls, supermarkets and specialty stores, Cabramatta is a bustling marketplace capturing the vitality and diversity of South-East Asia.
For the past few years John Street, the main strip in Cabramatta, has become a major destination for Asian cuisine, being awarded 'Sydney’s favourite Eat Street' (SMH Everyday Eats 2012). Council is committed to celebrating our cultural diversity and this comes alive during events such as Lunar New Year, providing a great opportunity for the remainder of Sydney to see how unique and colourful our community is. A variety of media coverage is received, allowing exposure of your brand to a diverse audience.
Lunar New Year in Cabramatta offers a unique sponsorship opportunity to local businesses and organisations. By becoming a sponsor you will have the chance to increase your company’s exposure among local residents, Greater Western Sydney and, in particular, the large Asian population of Fairfield City.
Your investment will demonstrate not only a strong commitment to the community, but also allow you an exclusive sponsor-only opportunity to showcase your brand and its products or services in bustling Freedom Plaza, a privilege usually reserved for charitable purposes after seeking approval by Council.
For more details call 9724 7811.