Lift Your Streams
The vibrant Western Sydney music community gathered at Whitlam Library Cabramatta for Lift Your Streams, a program for local musicians who want to grow their audience and market through digital streaming. The program was hosted by musician Jade Kenji and founder of New Gen Artistry Cathy Nguyen. The event brought together emerging artists, music enthusiasts, and industry hopefuls eager to sharpen their skills and boost their presence in an increasingly competitive digital landscape.
Jade and Cathy shared practical tips and insider knowledge on how to grow music streams, build an audience, and navigate the world of music promotion. From leveraging social media strategies to understanding playlist algorithms, the talk provided a wealth of actionable advice aimed at helping local artists get their music heard.
It was inspiring to see such a strong turnout from Western Sydney creatives, all eager to connect, collaborate, and take their music careers to the next level. The event highlighted the importance of community-driven learning and the power of sharing knowledge within the local scene.
Kenji is a Vietnamese-Australian artist from Sydney’s southwest, known for her infectious flows, poetic punchlines, and smooth blend of ‘90s nostalgia—from new jack swing to jazzy hip-hop à la Nujabes. Her sound is soulful yet playful, offering a fresh spin on classic influences.
After a life-changing stint in Japan, Jade returned to Australia determined to become the representation she rarely saw growing up. She met producer Kase Avila during music studies, and their Instagram “tiny desk jams” evolved into their debut EP, Maroyaka (2021), introducing her to a growing audience craving fresh takes on old-school hip-hop.
Her solo debut, "Tell Me The Time" (2022), solidified her as one of Sydney’s most exciting emerging voices. Since then, she’s been featured in VICE, appeared on ABC’s Rage, toured Tokyo, and collaborated with renowned producer grooveman Spot.
Now with her latest single "Table Numb3r" out, Jade Kenji is just getting started—bringing her unique artistry to the global stage.
Cathy Nguyen is the founder of New Gen Artistry, an artist development and live music booking agency based in Sydney, Australia. With a background in music education, Cathy is deeply passionate about empowering artists to reach their full potential—both creatively and professionally.
Since launching New Gen Artistry in 2021, she has dedicated herself to developing and amplifying emerging talent, curating live music experiences that celebrate authenticity, community, and culture. Cathy has worked with a diverse roster of rising Australian artists, including Elijah Yo, Jess Jade, Raf Receipt, and many more—connecting them with fellow musicians, creating opportunities for collaboration, and helping them step confidently onto bigger stages.
Driven by the belief that Australia is home to world-class talent, Cathy is on a mission to build more platforms that support and showcase the next generation of artists. Her work continues to leave audiences inspired and uplifted—one unforgettable show at a time.