WEBINAR: Creative Business Planning 101

"BY FAILING TO PREPARE, YOU ARE PREPARING TO FAIL"

- Benjamin Franklin

Benjamin Franklin summed it up best in the quote above. A business or strategic plan is a summary and evaluation of an entrepreneurial idea – and it should be more than just a conciliation for bank managers and funding bodies. A useful plan can make the difference between creative business success and heading back to the drawing board.

This webinar reframes the planning process specifically for creative practitioners, and helps participants create a plan that will actually help.

Participants will dig into the deeper issues of

• The planning process in general, and to make it useful both internally and externally.
• Choosing the right template, and adding an Action Plan.
• The four sections: admin, finances, marketing and goals.
• The Personal/Private and Professional Plans.

Resources and templates will also be provided for a variety of both business and strategic plans, including the preferred options for the Australia Council and other kinds of financing.

What do I get? All participants of this webinar also receive:

• Lifetime access to a dedicated BUSINESS PLANNING 101 Dropbox folder full of additional resources and workbooks to help continue the learning after the webinar is over.
• Access to additional free webinars to supplement the material covered in the webinar
• The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.
• All questions are welcome in this relaxed, safe and inclusive webinar. Participants are also encouraged to share their own experiences and network with their fellow practitioners.

Ideal For: Creative freelancers, established practitioners, arts organisations.

Who is presenting?
Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

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